Partnerships

TAG Heuer

Timelessness, precision, and excellence. These are values we believe in and what TAG Heuer represents. The partnership between Gulf and TAG Heuer brings together two legendary brands whose products are cherished by the most discerning customers.

Our commitment to unrivaled quality and endurance is mirrored in TAG Heuer's passion for precision engineering and bold design. With each brand having over a century of experience manufacturing products and building a brand name synonymous with quality craftsmanship, the orange disc and the chevron shield branded on any project signifying the Gulf-TAG Heuer partnership is perfection itself.

Gulf

Partner with Atlassian Williams F1 Team

Gulf is a proud partner of the iconic Atlassian Williams F1 Team for the 2023 Formula 1 season and beyond. The two brands share decades of motorsport knowledge and experience. Williams are one of the most successful F1 teams of all time and Gulf has over 85 years heritage in motorsport. This partnership will place fans at the centre and bring them closer to the sport they love - like never before.

F1

Trackhouse Racing

Gulf is proud to partner with Trackhouse Racing as they make their mark on MotoGP. Driven by ambition and a fearless approach to competition, Trackhouse is redefining what it means to race at the highest level. With Gulf’s legacy of performance and innovation behind them, this partnership is built for speed, precision, and pushing the limits of what’s possible on two wheels.

Trackhouse

McLaren Automotive

Our partnership with McLaren Automotive is born out of a shared passion for excellence, innovation and perfection. Every car that comes off McLaren production line comes filled with the Gulf Formula Elite engine oil as McLaren only recommends Gulf. Our partnership with McLaren Automotive also enables motorsports fans to be able to order a McLaren supercar in Gulf livery.

McLaren

Everrati

Everrati helps Gulf racing fans future-proof their Gulf blue and orange cars by meticulously restoring them, taking out their engines and equipping them with fully electric powertrains. The Gulf and Everrati partnership represents Gulf’s determination to move in a more sustainable direction, as does our range of e-fluids for electric vehicles and hybrid cars. Motorsports fanatics can now also purchase a Gulf livery electric classic car.

Everrati